MY STORY
I have spent over 20 years working in strategic communication, crisis management and change across telecom/IT, financial services, FMCG and aviation — environments where communication matters under pressure and uncertainty.
I have led communication through:
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sensitive restructurings and M&A
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public-facing reputation issues
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large-scale transformations and operational shifts
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start-up scaling and crisis recovery
These experiences reinforced a simple truth: strategy fails without clear communication, and change fails without aligned behaviour. My work focuses on translating strategy into messages and communication habits people can act on.​
Approach
Practical and grounded in how organizations function under pressure.
I combine:
• strategic communication frameworks
• crisis-ready planning and simulation
• Prosci®-aligned change practice
• behavioural insight (CBT-informed) to understand reactions under uncertainty
Working directly with leaders, managers and teams to create communication structures, message clarity and everyday practices that reduce resistance and support adoption.​
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