MY STORY
I have spent over 20 years working in strategic communication, crisis management and change across telecom/IT, financial services, FMCG and aviation — environments where communication matters under pressure and uncertainty.
I have led communication through:
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sensitive restructurings and M&A
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public-facing reputation issues
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large-scale transformations and operational shifts
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start-up scaling and crisis recovery
These experiences reinforced a simple truth: strategy fails without clear communication, and change fails without aligned behaviour. My work focuses on translating strategy into messages and communication habits people can act on.
Approach
Practical and grounded in how organizations function under pressure.
I combine:
• strategic communication frameworks
• crisis-ready planning and simulation
• Prosci®-aligned change practice
• behavioural insight (CBT-informed) to understand reactions under uncertainty
Working directly with leaders, managers and teams to create communication structures, message clarity and everyday practices that reduce resistance and support adoption.
